Founded by Aaron Wen — Est. 2026
FISHING SHIRTSMADE FORFISHOS
New Arrivals
Fresh off the press.
The latest drop — heavyweight tees, technical shirts and gear straight from the AWF studio.
The Saltwater Standard
Gear that works offshore. Looks right onshore.
No logos the size of billboards. No neon camo. Just heavyweight, ocean-ready apparel cut like the labels you actually wear.
Shop the rangeAbout Us
Born on the coast. Raised by the salt.
AWF started with a simple frustration: fishing gear that performed on the water but looked like it belonged in a tackle shop. We make apparel that respects the culture — heavyweight cotton, technical fabrics, hand-drawn marine art — cut like the streetwear labels we grew up on.
Every graphic starts as a sketch from a trip — a black marlin off Cairns, barra in a Territory billabong, bluefin out of Port Lincoln. We print, wash and wear-test everything ourselves before it earns the AWF wave.
This isn't tackle-shop merch. It's a label for people who'd rather be offshore — and dress like it everywhere else.
