About Us
Born on the coast. Raised by the salt.
AWF started with a simple frustration: fishing gear that performed on the water but looked like it belonged in a tackle shop. We make apparel that respects the culture — heavyweight cotton, technical fabrics, hand-drawn marine art — cut like the streetwear labels we grew up on.
Every graphic starts as a sketch from a trip — a black marlin off Cairns, barra in a Territory billabong, bluefin out of Port Lincoln. We print, wash and wear-test everything ourselves before it earns the AWF wave.
This isn't tackle-shop merch. It's a label for people who'd rather be offshore — and dress like it everywhere else.
240+
GSM fabric weight
50+
UPF sun rating
100%
Designed in AU
